Upscale Men’s Clothing Retailer
Objective:
Promote the grand opening of a new store in Chicago.
Sample Media:
WFMT-FM, WAIT-AM , WCPT-AM, WDRV-FM, WGN-AM, WIIL-FM, WILV-FM
ACWIND, WSCR-AM, WTMX-FM
Solution:
Upscale targeted radio in Chicago through an opening Traffic sponsorship message
and a message during theactual Traffic Report. Radio Traffic Sponsorships were read by known,
trusted local radio personalities on selected Chicago stations.
Result:
• 90% of inventory ran during Drive Time.
• Captured attention & increased store traffic.