Organic Foods Account
Objective:
Reach health conscious woman aged 30 plus interested in organic and healthy
food products in Seattle and Portland to drive sales in those markets.
Sample Media:
Allrecipes.com, Babycenter.com, Caloriecount.com, Health.discovery.com, Health.msn.com, ivillage.com, Lifescript.com, Myfamily.com, Womansforum.com
Solution:
We designed a geo-targeted custom women’s internet channelincluding family, food,
health sites demo targeting health-conscious women with children offered online
coupons for the organic products to be redeemed in stores in Seattle and Portland.
Result:
• Internet banner ads received an outstanding click-through rate.
• Increased sales and awareness in key markets.
• Client renewed the program.