Major Hospital:
Objective:
Branding & awareness to patients, physicians and opinion leaders in geo-targeted markets.
Sample Media:
CBSNew.com, Yahoo.com, Foxbusiness.com, Oxygen.com, WomensHealth.com, Healthtalk.com, Everdayhealth.com, Architectural Digest, Condé Nast Traveler, The New Yorker and Vanity Fair.
Solution:
Used Condé Nast Magazines with health inserts in key markets with an integrated behaviorally targeted online program to reach key targets in priority markets.
Result:
• Amplified branded awareness
• Significant increase to 800/877 number phone calls
• Increased appointments through cancer hotlines
• Physician referrals of patients
• Significant increase to web traffic as evidenced by monthly benchmarks
• Clinical Trial inquiries by phone and websites
• Augmented donations through web links/phone inquires