Major Appliance Manufacturer
Objective:
To launch a new product line of stainless steel kitchen appliances and support
sales for new dealer initiatives. Target included women age 25-34, HHI $75k.
Sample Media:
Food Network, Lifetime, TLC, HGTV, Discovery Channel, Oxygen and syndicated programs such as Oprah, Dr. Phil, The View, and Live with Regis and Kelly.
Solution:
Run 30 & 60 sec commercials on targeted cable and prime time channels.
Result:
• Delivered 35% more GRPs
• Reduced spending by 35%