Major Accounting Firm
Objective:
Pinpoint business prospects in select buildings.
Sample Media:
Yahoonews.com, CEOexpress.com, Foxbusiness.com, Wired.com,
AOL(finance).com, Yahoo(finance).com, MSN(finance).com, RagingBull.com,
and HuffingtonPost.com
Solution:
Integrated marketing program including, internet and elevator advertising. They conducted a sales initiative to business-to-business decision makers in the related buildings for an elevator ad program. Their online program was demo targeted $200HHI K +/C-level executives geo-targeted online with a web network of highly rated business, technology and news websites.
Result:
• Internet banner ads received an outstanding click-through rate.
• Elevator ads captured attention of targeted clientele.
• Client renewed the program.