College / Universities:
Objective:
Target MBA student candidates, 25-54 Adults
Sample Media:
Food Network, CBS, A&E, HGTV, Lifetime, ABC, Bravo, Oxygen, FOX, TLC
Solution:
Used local network news programming and primetime news formats as well as cable networks.
Behaviorally targeted internet programming, using a behavioral cluster of people who had searched for higher education/MBA’s in the last 30 days. Also used a Condé Nast national magazine component that included a branding message and website URL.
Result:
• Increased overall reach and gross impressions
• Increased website traffic
• High inquiries for both Under Grad and MBA programs
• College renewed the entire program