National Restaurant Chain
Objective:
Drive clientele to targeted restaurants. To increase awareness and build traffic
in two key dining times – 5pm to 8pm and 8pm to 10 pm – for two distinct markets,
A35-49 & HHI $100k+ and A25-34 & HHI $50k+.
Sample Media:
Food Network, CNBC, A&E, HGTV, Discovery Channel, Travel Channel, TLC
Solution:
Develop an integrated syndicated and cable TV program to reach a 5 mile radius around 149 restaurant locations with zip code targeting and select high-rated networks for each demographic and psychographic lifestyle market.
Result:
• Over $450,000 savings per quarter