Luxury Primary Rates
Primary Rates effective October 19, 2011
| Markets | Submarkets | Subscribers | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|---|---|
| AZ | Phoenix | 34,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| CA | LA Metro | 203,000 | $36,950 | $32,610 | $31,760 | $30,910 | $29,840 |
| CA | Los Angeles / West LA | 88,000 | $18,740 | $16,350 | $15,430 | $15,060 | $14,510 |
| CA | Orange County | 56,000 | $11,930 | $10,410 | $9,820 | $9,580 | $9,230 |
| CA | San Fernando / Inland Empire | 59,000 | $12,570 | $10,970 | $10,350 | $10,100 | $9,730 |
| CA | Palm Springs / Santa Barb. & Outlying | 51,000 | $10,860 | $9,480 | $8,940 | $8,730 | $8,410 |
| CA | Sacramento | 24,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| CA | San Diego | 43,000 | $9,160 | $7,990 | $7,540 | $7,360 | $7,090 |
| CA | San Francisco Metro | 197,000 | $35,850 | $31,650 | $30,820 | $29,990 | $28,960 |
| CA | San Francisco City / North Bay | 75,000 | $15,980 | $13,940 | $13,150 | $12,840 | $12,360 |
| CA | San Francisco East Bay | 60,000 | $12,780 | $11,150 | $10,520 | $10,270 | $9,890 |
| CA | San Francisco South Bay | 62,000 | $13,210 | $11,520 | $10,870 | $10,610 | $10,220 |
| CD | Canada [1] | 156,000 | $33,230 | $28,990 | $27,350 | $26,700 | $25,720 |
| CD | Canada East [1] | 98,000 | $20,870 | $18,210 | $17,180 | $16,770 | $16,160 |
| CD | Canada West [1] | 58,000 | $12,350 | $10,780 | $10,170 | $9,930 | $9,560 |
| CO | Denver | 46,000 | $9,800 | $8,550 | $8,070 | $7,870 | $7,580 |
| CT | New Haven / Hartford | 35,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| DC | Washington DC Metro | 115,000 | $21,740 | $19,320 | $18,720 | $18,230 | $17,630 |
| FL | Central / West Coast Florida | 75,000 | $15,980 | $13,940 | $13,150 | $12,840 | $12,360 |
| FL | South Florida | 72,000 | $15,340 | $13,380 | $12,630 | $12,320 | $11,870 |
| GA | Atlanta | 53,000 | $11,290 | $9,850 | $9,290 | $9,070 | $8,740 |
| IL | Chicago Metro | 116,000 | $21,920 | $19,490 | $18,880 | $18,390 | $17,780 |
| IL | Chicago City / North Suburbs | 81,000 | $17,250 | $15,050 | $14,200 | $13,860 | $13,350 |
| IL | Chicago West / South Suburbs | 35,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| IN | Indiana | 37,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| KY | Kentucky | 21,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| LA | Louisiana | 26,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| MA | Boston Metro | 109,000 | $20,600 | $18,310 | $17,740 | $17,280 | $16,710 |
| MD | Baltimore | 29,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| MI | Detroit | 42,000 | $8,950 | $7,810 | $7,360 | $7,190 | $6,920 |
| MN | Minneapolis / St Paul | 45,000 | $9,590 | $8,360 | $7,890 | $7,700 | $7,420 |
| MO | Kansas City | 19,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| MO | St Louis | 23,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| NC | Charlotte | 17,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| NC | Raleigh / Durham | 30,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| NJ | Central New Jersey | 47,000 | $10,010 | $8,730 | $8,240 | $8,040 | $7,750 |
| NV | Nevada | 21,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| NY | New York Metro | 373,000 | $67,890 | $59,920 | $58,360 | $56,790 | $54,830 |
| NJ | Northern New Jersey | 48,000 | $10,220 | $8,920 | $8,420 | $8,220 | $7,910 |
| NY | Brooklyn / Queens / Staten Island / Bronx | 74,000 | $15,760 | $13,750 | $12,980 | $12,670 | $12,200 |
| NY | Long Island | 45,000 | $9,590 | $8,360 | $7,890 | $7,700 | $7,420 |
| NY | Manhattan [2] | 68,000 | $14,480 | $12,640 | $11,920 | $11,640 | $11,210 |
| NY | ~ The New Yorker | 76,000 | $16,190 | $14,120 | $13,330 | $13,010 | $12,530 |
| NY | Westchester / Fairfield | 62,000 | $13,210 | $11,520 | $10,870 | $10,610 | $10,220 |
| OH | Cincinnati / Columbus | 41,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| OH | Northeast Ohio | 34,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| OR | Portland | 38,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| PA | Philadelphia | 71,000 | $15,120 | $13,200 | $12,450 | $12,150 | $11,700 |
| PA | Pittsburgh | 23,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| SC | South Carolina | 29,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| TN | Tennessee | 40,000 | $8,890 | $7,730 | $7,290 | $7,110 | $6,850 |
| TX | Austin / San Antonio | 43,000 | $9,160 | $7,990 | $7,540 | $7,360 | $7,090 |
| TX | Dallas / Ft Worth | 52,000 | $11,080 | $9,660 | $9,120 | $8,900 | $8,570 |
| TX | Houston | 46,000 | $9,800 | $8,550 | $8,070 | $7,870 | $7,580 |
| VA | Central / Southern Virginia | 46,000 | $9,800 | $8,550 | $8,070 | $7,870 | $7,580 |
| WA | Seattle / Tacoma | 75,000 | $15,980 | $13,940 | $13,150 | $12,840 | $12,360 |
| WI | Wisconsin | 42,000 | $8,950 | $7,810 | $7,360 | $7,190 | $6,920 |
Due to production limitations, The New Yorker February and March issues are combined. Rates will be adjusted accordingly. Please allow a 5% circulation variance in each market. Circulation appears in subscriber and select waiting room copies. [1] In Canada only, circulation includes newsstand and subscriber copies. All rates in U.S. dollars. [2] Manhattan includes Vanity Fair, Condé Nast Traveler, and Architectural Digest. The New Yorker may be purchased separately.