As the originator of both the fitness and the well-being magazine categories, Self’s unique focus is personal, positive and in sync with the most important goals to women today: happiness and wellness. Self is widely recognized as the brand that celebrates individual achievement - a woman’s personal best.
| Issue | 2010 Editorial Calendar |
| January | The New You Issue |
| February | Be Your Healthiest SELF Issue |
| March | Make Dreams Happen Issue |
| April | The Adventure Issue |
| May | The Natural Issue |
| June | Eat Up! The Food Issue |
| July | Reader's Choice Issue |
| August | The Style Issue |
| September | Most Inspiring Women Issue |
| October | The Beauty Issue |
| November | The List Issue |
| December | Give and Give Back Issue |