The magazine about shopping and style. All product, all the time. Choices, not dictates. Filtered and organized, it’s the voice of your most in-the-know friend, your personal stylist.
| Median Age | 32 |
| Female Readers | 90% |
| Male Readers | 10% |
| Median Household Income * | $151,247 |
| Readers Per Copy | 2.2 |
Source: MRI Doublebase 2009
* MMR 2009
| Issue | 2010 Editorial Calendar |
|---|---|
| January | Lucky Breaks Issue / Entertaining Guide |
| February | Sexy Issue / Stylish & Sexy Guide |
| March | Spring Fashion Issue / Shoes Guide |
| April | Spring Renewal Issue / Bags Guide |
| May | Green Issue / Hair Guide |
| June | Summer Style Issue / Summer Fun Guide |
| July | Under $100 Issue / Under $100 Guide |
| August | Denim Issue / Denim Guide |
| September | Fall Fashion Issue / Shoes Guide |
| October | City Style Issue / Bags Guide |
| November | Lucky Shops Issue / Jewelry Guide |
| December | Holiday Issue / Gifts Guide |